• Instructor: Joy Nandy
• Lectures: 36
• Students: 101
• Duration: 7 hours

The Complete Digital Marketing Course For Businesses & Entrepreneurs

EVERYTHING YOU NEED TO CREATE PROFESSIONAL DIGITAL MARKETING CONTENT TO GENERATE SALES & PUBLICITY…

This Creative Digital Marketing Online Course, exclusively created by The School Of Digital Advertising, has everything companies and businesses need for successful Digital Marketing in Malaysia. This course can be learned and understood by anyone who is earnest in learning these great digital marketing skills and secrets.

This course is “Creative” because it teaches you not only digital marketing strategies and platforms, but also the most important part of marketing – how to write and design marketing content by yourself. This is the “CREATIVE DIGITAL MARKETER” – he or she is able to perform the A to Z of Marketing. Be one yourself, and be always in demand.

I’m just so excited about this new course. I think it’s a really awesome course not only because it is the World’s First & Only Online Creative Digital Marketing Course (also known as, “Full-Stack” Digital Marketing Course).

This new course is also fully packed with useful lessons and techniques on what every marketing manager or company needs to know to carry out their digital marketing initiatives effectively by themselves, and not rely on external digital marketing agencies. This also helps save you tons of ringgit on agency fees, and you might just do the job better yourself. The lessons taught in this course can be immediately applied to your business.

This Creative Digital Marketing Course can be easily learned and understood by anyone who is earnest in learning these great Digital Marketing skills and secrets. Yes, there are lots of secrets in Digital Marketing that shall be revealed to you.

COURSE OUTLINE:

SECTION 1: COPYWRITING FOR BEGINNERS

This cluster of lessons is for Outbound Marketing (Advertising):

• MARKETING

• ADVERTISING

• COPYWRITING & DIGITAL COPYWRITING

• EASY GRAPHIC DESIGN (Ad & Post Design Workshop)

SECTION 2: DIGITAL MARKETING & CONTENT WRITING

This cluster of lessons is for Inbound Marketing (Search Engine Marketing):

• DIGITAL MARKETING OVERVIEW

• SEARCH ENGINE MARKETING (SEM)

• CONTENT MARKETING

• CONTENT WRITING / BLOG WRITING

SECTION 3: SEARCH ENGINE OPTIMISATION (SEO) & ANALYTICS

This cluster of lessons is for Search Engine Optimisation (SEO). Please note that this section is only relevant to websites built on WordPress:

• SEARCH ENGINE OPTIMISATION (SEO)

• UNDERSTANDING WORDPRESS WEBSITE (CMS)

• INSTALLING & USING PLUGINS FOR SEO

• WEBSITE OPTIMISATION FOR SEARCH ENGINES (HANDS-ON)

• UNDERSTANDING GOOGLE ANALYTICS FOR MARKETING

 

WHAT YOU WILL LEARN

 

Your Ultimate A to Z Digital Marketing Course that will teach you how to write ads and posts, blogs, and design your marketing materials by yourself. This course is delivered in 3 Sections as listed below:

 

SECTION 1: COPYWRITING FOR BEGINNERS

In this section, we will cover:

 

✅  ADVERTISING PRINCIPLES

✅  COPYWRITING

✅  EASY GRAPHIC DESIGN

✅  COURSE QUESTIONS

✅  WORKSHEETS (DONE-FOR-YOU TEMPLATES PROVIDED)

 

COPYWRITING SUBJECTS:

 

✓  Lecture 1: Introduction to Copywriting – 2m

✓  Lecture 2: What Is Copywriting? – 12m

✓  Lecture 3: Principles of Copywriting – 13m

✓  Lecture 4: How To Write Copy – 14m

✓  Lecture 5: Before You Start Writing – 10m

✓  Lecture 6: Tone & Manner – 3m

✓  Lecture 7: Writing The Advertisement – 6m

✓  Lecture 8: Designing The Advertisement – 19m

✓  Lecture 9: Advertisement Samples – 12m

 

SECTION 2: CONTENT WRITING FOR BEGINNERS

In this section, we will cover:

 

✅  CONTENT MARKETING (BASICS)

✅  CONTENT WRITING

✅  KEYWORDS RESEARCH

✅  SEARCH ENGINE OPTIMISATION (SEO)

✅  GOOGLE ANALYTICS

✅  WORKSHEETS (DONE-FOR-YOU TEMPLATES PROVIDED)

 

CONTENT WRITING SUBJECTS:

 

✓  Lecture 1: Introduction to Content Writing & Content Marketing – 18m

✓  Lecture 2: Content Marketing Strategy – 20m

✓  Lecture 3: Content Writing – 10m

✓  Lecture 4: How to Write Content – 23m

✓  Lecture 5: Plan, Organise & Write – 20m

✓  Lecture 6: 5 Keys to Effective Writing – 21m

✓  Lecture 7: Importance of Keywords in Content – 9m

✓  Lecture 8: Content Writing for SEO – 12m

✓  Lecture 9: Content Elements – 27m

✓  Lecture 10: Writing Useful Content for People – 4m

✓  Lecture 11: Using Keywords in Content – 12m

✓  Lecture 12: How to Perform Keywords Research – 2m

✓  Lecture 13: Understanding Google Analytics – 36m

 

SECTION 3: SEARCH ENGINE OPTIMISATION (SEO) & ANALYTICS FOR BEGINNERS

In this section, we will cover:

 

✅  INTRODUCTION & LESSON PLAN

✅  ACCESSING & LEARNING THE BACK-END OF A WORDPRESS WEBSITE

✅  INSTALLING PLUGIN & OPTIMISING ARTICLES FOR SEARCH ENGINES

✅  CREATING CATEGORIES & INSERTING TAGS

✅  INSTALLING PLUGIN & LEARNING ANALYTICS

 

*This Section is completely Hands-On.

 

Learning Outcomes

 

Through dynamic lectures, you will be exposed to the latest methods, techniques, and tools for improving your organisation’s Digital Marketing and brand-building efforts. You will learn the A to Z of Digital Marketing and shall be able to Plan, Create, & Publish all your required digital marketing content by yourself. You shall become a walking-talking Digital Marketing Agency.

 

What you will leave with

 

After successful completion of this Digital Marketing Course, you are expected to leave with:

1. A full understanding of how websites work and how to upload and optimise blogs
2. Copywriting skill
3. Content Writing skill
4. Search Engine Optimisation skill
5. Graphic Design skills
6. Superior Digital Marketing knowledge
7. A Certificate of Completion
8. A Portfolio of your works
9. Confidence to carry out any Digital Marketing task.

 

CERTIFICATION

Upon successful completion of this course, you will be awarded an e-Certificate from the Prestigious School Of Digital Advertising.

 

Institution Awarded Online Course e-Certificate Sample:

 

PARTICIPANTS’ REVIEWS

Read what others have said about this course. Reviews from participants from Petronas and Sime Darby Property included. These participants attended our classroom-based course, however, we have tried our best to provide the same offline course structure in this online course so that you too can benefit in the same way as our offline students.

 

 

About the Trainer

The trainer for this course is Joy Nandy (in the photos above). He is also the founder of The Prestigious School Of Digital Advertising. Joy Nandy is the Master Trainer of several Writing and Advertising courses at the School Of Digital Advertising. He also personally develops courses that are useful for learners. With 30 years of experience in Traditional and Digital Advertising & Marketing, it is the founder’s belief that every effort to market or advertise online shall end with the ability to “write”. It is with this belief that the school and its courses were created, because “Words Sell” and the internet survives on Words. His courses were previously only offered offline, but due to the pandemic, these exclusive courses are now offered online for everyone to access and gain. This is your trainer’s full profile.