- Instructor: Joy Nandy
- Lectures: 36
- Students: 101
- Duration: 7 hours
The Complete Digital Marketing Course For Businesses & Entrepreneurs
EVERYTHING YOU NEED TO CREATE PROFESSIONAL DIGITAL MARKETING CONTENT TO GENERATE SALES & PUBLICITY…
This Creative Digital Marketing Online Course, exclusively created by The School Of Digital Advertising, has everything companies and businesses need for successful Digital Marketing in Malaysia. This course can be learned and understood by anyone who is earnest in learning these great digital marketing skills and secrets.
This course is “Creative” because it teaches you not only digital marketing strategies and platforms, but also the most important part of marketing – how to write and design marketing content by yourself. This is the “CREATIVE DIGITAL MARKETER” – he or she is able to perform the A to Z of Marketing. Be one yourself, and be always in demand.
I’m just so excited about this new course. I think it’s a really awesome course not only because it is the World’s First & Only Online Creative Digital Marketing Course (also known as, “Full-Stack” Digital Marketing Course).
This new course is also fully packed with useful lessons and techniques on what every marketing manager or company needs to know to carry out their digital marketing initiatives effectively by themselves, and not rely on external digital marketing agencies. This also helps save you tons of ringgit on agency fees, and you might just do the job better yourself. The lessons taught in this course can be immediately applied to your business.
This Creative Digital Marketing Course can be easily learned and understood by anyone who is earnest in learning these great Digital Marketing skills and secrets. Yes, there are lots of secrets in Digital Marketing that shall be revealed to you.
*”Done-For-You” Templates and Beginners’ Writing Guides are also provided in this course to help you write like a Professional Writer!
**HRDF Claimable Course
COURSE DETAILS:
The following is this online course’s details:
• Duration: 7 Hours
• Lectures: 36
• Delivery: Online
• Course Format: Pre-recorded Videos & Slides
• Resources: “Done-for-You” Templates & Worksheets Provided
• Certification: Awarded by the Institution
• Access: Lifelong
COURSE OUTLINE:
SECTION 1: COPYWRITING FOR BEGINNERS
This cluster of lessons is for Outbound Marketing (Advertising):
• MARKETING
• ADVERTISING
• COPYWRITING & DIGITAL COPYWRITING
• EASY GRAPHIC DESIGN (Ad & Post Design Workshop)
SECTION 2: DIGITAL MARKETING & CONTENT WRITING
This cluster of lessons is for Inbound Marketing (Search Engine Marketing):
• DIGITAL MARKETING OVERVIEW
• SEARCH ENGINE MARKETING (SEM)
• CONTENT MARKETING
• CONTENT WRITING / BLOG WRITING
SECTION 3: SEARCH ENGINE OPTIMISATION (SEO) & ANALYTICS
This cluster of lessons is for Search Engine Optimisation (SEO). Please note that this section is only relevant to websites built on WordPress:
• SEARCH ENGINE OPTIMISATION (SEO)
• UNDERSTANDING WORDPRESS WEBSITE (CMS)
• INSTALLING & USING PLUGINS FOR SEO
• WEBSITE OPTIMISATION FOR SEARCH ENGINES (HANDS-ON)
• UNDERSTANDING GOOGLE ANALYTICS FOR MARKETING
WHAT YOU WILL LEARN
Your Ultimate A to Z Digital Marketing Course that will teach you how to write ads and posts, blogs, and design your marketing materials by yourself. This course is delivered in 3 Sections as listed below:
SECTION 1: COPYWRITING FOR BEGINNERS
In this section, we will cover:
✅ ADVERTISING PRINCIPLES
✅ COPYWRITING
✅ EASY GRAPHIC DESIGN
✅ COURSE QUESTIONS
✅ WORKSHEETS (DONE-FOR-YOU TEMPLATES PROVIDED)
COPYWRITING SUBJECTS:
✓ Lecture 1: Introduction to Copywriting – 2m
✓ Lecture 2: What Is Copywriting? – 12m
✓ Lecture 3: Principles of Copywriting – 13m
✓ Lecture 4: How To Write Copy – 14m
✓ Lecture 5: Before You Start Writing – 10m
✓ Lecture 6: Tone & Manner – 3m
✓ Lecture 7: Writing The Advertisement – 6m
✓ Lecture 8: Designing The Advertisement – 19m
✓ Lecture 9: Advertisement Samples – 12m
SECTION 2: CONTENT WRITING FOR BEGINNERS
In this section, we will cover:
✅ CONTENT MARKETING (BASICS)
✅ CONTENT WRITING
✅ KEYWORDS RESEARCH
✅ SEARCH ENGINE OPTIMISATION (SEO)
✅ GOOGLE ANALYTICS
✅ WORKSHEETS (DONE-FOR-YOU TEMPLATES PROVIDED)
CONTENT WRITING SUBJECTS:
✓ Lecture 1: Introduction to Content Writing & Content Marketing – 18m
✓ Lecture 2: Content Marketing Strategy – 20m
✓ Lecture 3: Content Writing – 10m
✓ Lecture 4: How to Write Content – 23m
✓ Lecture 5: Plan, Organise & Write – 20m
✓ Lecture 6: 5 Keys to Effective Writing – 21m
✓ Lecture 7: Importance of Keywords in Content – 9m
✓ Lecture 8: Content Writing for SEO – 12m
✓ Lecture 9: Content Elements – 27m
✓ Lecture 10: Writing Useful Content for People – 4m
✓ Lecture 11: Using Keywords in Content – 12m
✓ Lecture 12: How to Perform Keywords Research – 2m
✓ Lecture 13: Understanding Google Analytics – 36m
SECTION 3: SEARCH ENGINE OPTIMISATION (SEO) & ANALYTICS FOR BEGINNERS
In this section, we will cover:
✅ INTRODUCTION & LESSON PLAN
✅ ACCESSING & LEARNING THE BACK-END OF A WORDPRESS WEBSITE
✅ INSTALLING PLUGIN & OPTIMISING ARTICLES FOR SEARCH ENGINES
✅ CREATING CATEGORIES & INSERTING TAGS
✅ INSTALLING PLUGIN & LEARNING ANALYTICS
*This Section is completely Hands-On.
Learning Outcomes
Through dynamic lectures, you will be exposed to the latest methods, techniques, and tools for improving your organisation’s Digital Marketing and brand-building efforts. You will learn the A to Z of Digital Marketing and shall be able to Plan, Create, & Publish all your required digital marketing content by yourself. You shall become a walking-talking Digital Marketing Agency.
What you will leave with
After successful completion of this Digital Marketing Course, you are expected to leave with:
- A full understanding of how websites work and how to upload and optimise blogs
- Copywriting skill
- Content Writing skill
- Search Engine Optimisation skill
- Graphic Design skills
- Superior Digital Marketing knowledge
- A Certificate of Completion
- A Portfolio of your works
- Confidence to carry out any Digital Marketing task.
CERTIFICATION
Upon successful completion of this course, you will be awarded an e-Certificate from the Prestigious School Of Digital Advertising.
Institution Awarded Online Course e-Certificate Sample:

PARTICIPANTS’ REVIEWS
Read what others have said about this course. Reviews from participants from Petronas and Sime Darby Property included. These participants attended our classroom-based course, however, we have tried our best to provide the same offline course structure in this online course so that you too can benefit in the same way as our offline students.
About the Trainer
The trainer for this course is Joy Nandy (in the photos above). He is also the founder of The Prestigious School Of Digital Advertising. Joy Nandy is the Master Trainer of several Writing and Advertising courses at the School Of Digital Advertising. He also personally develops courses that are useful for learners. With 30 years of experience in Traditional and Digital Advertising & Marketing, it is the founder’s belief that every effort to market or advertise online shall end with the ability to “write”. It is with this belief that the school and its courses were created, because “Words Sell” and the internet survives on Words. His courses were previously only offered offline, but due to the pandemic, these exclusive courses are now offered online for everyone to access and gain. This is your trainer’s full profile.
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SECTION 1: COPYWRITING & ADVERTISEMENT DESIGN
In this section we'll show you how this course has been structured and how to get the most out of it. We'll also show you how to solve the exercises and submit your assignments.
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Copywriting Slides
View your Copywriting Slides
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Lecture 2.1Copywriting Slides4h
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Copywriting Video Lessons
Please watch this series of videos. These are your complete Copywriting lessons.
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Lecture 3.1Introduction to Copywriting2m
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Lecture 3.21. COPYWRITING: What Is Copywriting?12m
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Lecture 3.32. COPYWRITING: Principles of Copywriting13m
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Lecture 3.43. COPYWRITING: How To Write Copy14m
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Lecture 3.54. COPYWRITING: Before You Start Writing10m
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Lecture 3.65. COPYWRITING: Tone & Manner3m
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Lecture 3.76. COPYWRITING: Writing The Advertisement6m
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Lecture 3.87. COPYWRITING: Designing The Advertisement19m
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Lecture 3.98. COPYWRITING: Advertisement Samples12m
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Advertisement & Social Media Post Design Workshop
Advertisement & Post Design Video Workshop. In this section, you will learn how to design digital advertisements. Copywriting must go with an advertisement design. This is a simple app that can help you design anything easily and quickly, and anyone can do it.
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Lecture 4.1Easy Graphic Design24m
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Copywriting Worksheets
Download your Copywriting Worksheets which will help guide your writing better.
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Lecture 6.1Download Copywriting Worksheets
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SECTION 2: CONTENT WRITING
In this section we'll show you how this course has been structured and how to get the most out of it.
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Lecture 7.1Introduction to this Online Content Writing Course for Beginners
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Content Writing Course Slides
Please view your Content Writing Slides
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Lecture 8.1Content Writing Slides4h
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Content Writing Video Lessons
Let's begin the class...
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Lecture 9.1Introduction to Content Writing & Content Marketing18m
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Lecture 9.2Content Marketing Strategy20m
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Lecture 9.3Content Writing10m
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Lecture 9.4How to Write Content23m
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Lecture 9.5Plan, Organise & Write20m
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Lecture 9.65 Keys to Effective Writing21m
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Lecture 9.7Importance of Keywords in Content9m
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Lecture 9.8Content Writing for SEO12m
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Lecture 9.9Content Elements27m
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Lecture 9.10Writing Useful Content for People4m
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Lecture 9.11Using Keywords in Content12m
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Lecture 9.12How to Perform Keywords Research2m
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Lecture 9.13Understanding Google Analytics36m
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Content Writing Worksheets
Download your Content Writing Worksheets here
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Lecture 11.1Download Content Writing Worksheets & Planning Sheets
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SECTION 3: SEARCH ENGINE OPTIMISATION & ANALYTICS
This is the technical section of this course. But don't worry because we have made it very creative and please do not be daunted by it. In Digital Marketing, some of what you learn here is known as "MarTech" – Marketing Technology
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Lecture 12.11. SEO & ANALYTICS: Lesson Plan10m
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Lecture 12.22. SEO & ANALYTICS: Accessing & Learning the WordPress (CMS) Website Backend6m
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Lecture 12.33. SEO & ANALYTICS: Recap4m
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Lecture 12.44. SEO & ANALYTICS: Installing Plugin & Optimising Article for SEO28m
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Lecture 12.55. SEO & ANALYTICS: Creating Categories & Inserting Tags for SEO16m
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Lecture 12.66. SEO & ANALYTICS: Installing Plugin & Learning Analytics for Marketing10m
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FINISH COURSE
Details on how to complete your course
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Lecture 13.1How to Complete Your Course
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