The School Of Digital Advertising has specially created this course which is also exclusive to it, for the benefit of people who wish to market and sell online and offline successfully. It is created by Advertising Agency Practitioners, and the course is delivered in a practical format ready for application.

Participants will have a chance to write sales copy during the course to promote their company’s products and services during the Practical Assignment section. Many companies have benefitted from this as they got to write copy within the course and have the trainer assess the copy which they used for their advertisements after the course. In other words, participants will have an experienced Copywriter and Creative Director who can help guide them to write actual promotional copy (not mock copy) that participants can actually use for their advertisements immediately to run successful ads after the course.

The internet survives on words, Google, Facebook, LinkedIn, Instagram, Twitter, and all other Digital Marketing platforms are only about words and text; sales and marketing communication are about words, and finally, all our daily interactions, are also about words. See how important words are?

This is Copywriting – the ability and flexibility to write on a variety of subjects whether to sell or inform. This is the true and inherent power of Marketing. Be a Wordsmith and make a lot of sales online and offline through better Copywriting.

 

SECTION 2: CONTENT WRITING (VIDEO LESSONS)

In this section, we will cover:

 

✅  CONTENT MARKETING (BASICS)

✅  CONTENT WRITING

✅  KEYWORDS RESEARCH

✅  SEARCH ENGINE OPTIMISATION (SEO)

✅  WORKSHEETS (DONE-FOR-YOU TEMPLATES PROVIDED)

 

Content Writing Course Content

CONTENT WRITING COURSE SUBJECTS:

Learn Content Writing the right way. This course covers everything you need to know.

 

✓  Lecture 1: Introduction to Content Writing & Content Marketing – 18m

 

✓  Lecture 2: Content Marketing Strategy – 20m

 

✓  Lecture 3: Content Writing – 10m

 

✓  Lecture 4: How to Write Content – 23m

 

✓  Lecture 5: Plan, Organise & Write – 20m

 

✓  Lecture 6: 5 Keys to Effective Writing – 21m

 

✓  Lecture 7: Importance of Keywords in Content – 9m

 

✓  Lecture 8: Content Writing for SEO – 12m

 

✓  Lecture 9: Content Elements – 27m

 

✓  Lecture 10: Writing Useful Content for People – 4m

 

✓  Lecture 11: Using Keywords in Content – 12m

 

✓  Lecture 12: How to Perform Keywords Research – 2m

 

 

 

CERTIFICATION

Upon successful completion of this course, you will be awarded an e-Certificate from the Prestigious School Of Digital Advertising.

 

Institution Awarded Online Course e-Certificate Sample:

 

PARTICIPANTS’ REVIEWS

Read what others have said about this course. Reviews from participants from Petronas and Sime Darby Property included. These participants attended our classroom-based course, however, we have tried our best to provide the same offline course structure in this online course so that you too can benefit in the same way as our offline students.

 

 

 

 

About the Trainer

The trainer for this course is Joy Nandy (in the photos above). He is also the founder of The Prestigious School Of Digital Advertising. Joy Nandy is the Master Trainer of several Writing and Advertising courses at the School Of Digital Advertising. He also personally develops courses that are useful for learners. With 30 years of experience in Traditional and Digital Advertising & Marketing, it is the founder’s belief that every effort to market or advertise online shall end with the ability to “write”. It is with this belief that the school and its courses were created, because “Words Sell” and the internet survives on Words. His courses were previously only offered offline, but due to the pandemic, these exclusive courses are now offered online for everyone to access and gain. This is your trainer’s full profile.