Copywriting & Content Writing Masterclass

Copywriting & Content Writing Online Course
  • Instructor: Joy Nandy
  • Lectures: 30
  • Quizzes: 2
  • Students: 33
  • Duration: 14 days

Your Ultimate Copywriting & Content Writing Online Course for Successful Digital Marketing…

Now With “Done-For-You” Templates & Beginners’ Writing Guides Included!

 

This unique Copywriting & Content Writing Online Course is specially developed for people who wish to learn the only 2 types of Writing for Marketing in the Digital Age.

The School Of Digital Advertising proudly presents to you its very own “COPYWRITING & CONTENT WRITING MASTERCLASS – The First & Only in Malaysia”.

Our most popular course, this Copywriting & Content Writing Online Course is developed to teach you the two kinds of writing styles that are required in Digital Marketing. This special course focuses on writing for in-bound and out-bound marketing which are the two writing types required to write any kind of Digital Marketing content may they be for advertisements or blogs, website, – digital or traditional advertising. It is your complete writing course for EVERYTHING you need to excel in digital marketing and digital advertising, and is exclusive to us.

This course was developed by experienced Advertising Professionals who truly understand Marketing and Advertising, and not by lecturers who lack the hands-on knowledge and experience in executing Digital Marketing campaigns. This special course is designed to provide learners with everything needed to create good and relevant digital marketing content and to put the lessons to work immediately.

“Done-For-You” Templates and Beginners’ Writing Guides are also provided in this course to help you write like a Professional Writer!

*HRDF Claimable Course
 

COPYWRITING & CONTENT WRITING ONLINE COURSE

COURSE DETAILS:

The following is this online course’s details:

• Duration: 2 Weeks

• Delivery: Online

• Course Format: Pre-recorded Videos & Slides

• Resources: “Done-for-You” Templates & Guide Provided

• Assignment: Provided 

• Assessment of Assignment: Available 

• Certification: Awarded by the Institution 

 

 

WHAT YOU WILL LEARN

The Definitive Advertising, Sales & Marketing Communications Writing Masterclass

This Online Masterclass has 2 Sections that cover the only 2 kinds of Writing used for Advertisement & Sales Copywriting, and Search Engine Optimisation (SEO) Content Writing. Participants will learn:

 

SECTION 1: COPYWRITING (VIDEO LESSONS)

In this section, we will cover:

✅  ADVERTISING PRINCIPLES

✅  COPYWRITING

✅  EASY GRAPHIC DESIGN

✅  COURSE QUESTIONS

✅  WORKSHEETS (DONE-FOR-YOU TEMPLATES) & PRACTICAL ASSIGNMENT

✅  ASSESSMENT OF ASSIGNMENT

 

The School Of Digital Advertising has specially created this course which is also exclusive to it, for the benefit of people who wish to market and sell online and offline successfully. It is created by Advertising Agency Practitioners, and the course is delivered in a practical format ready for application.

Participants will have a chance to write sales copy during the course to promote their company’s products and services during the Practical Assignment section. Many companies have benefitted from this as they got to write copy within the course and have the trainer assess the copy which they used for their advertisements after the course. In other words, participants will have an experienced Copywriter and Creative Director who can help guide them to write actual promotional copy (not mock copy) that participants can actually use for their advertisements immediately to run successful ads after the course.

The internet survives on wordsGoogle, Facebook, LinkedIn, Instagram, Twitter and all other Digital Marketing platforms are only about words and text; sales and marketing communication are about words, and finally, all our daily interactions, are also about words. See how important words are?

This is Copywriting – the ability and flexibility to write on a variety of subjects whether to sell or inform. This is the true and inherent power of Marketing. Be a Wordsmith and make a lot of sales online and offline through better Copywriting.

 

 

SECTION 2: CONTENT WRITING (VIDEO LESSONS)

In this section, we will cover:

✅  CONTENT MARKETING (BASICS)

✅  CONTENT WRITING

✅  KEYWORDS RESEARCH

✅  SEARCH ENGINE OPTIMISATION (SEO)

✅  GOOGLE ANALYTICS

✅  WORKSHEETS (DONE-FOR-YOU TEMPLATES) & PRACTICAL ASSIGNMENT

✅  ASSESSMENT OF ASSIGNMENT

 

Course Content

There are 5 Modules in this course that will give participants a good grasp and understanding of Content Writing as follows:

 

Module 1: CONTENT MARKETING OVERVIEW

Google says that Content Marketing is the best way to rank high on its Search Engine and as the best Digital Marketing strategy. In this module, participants will learn all the required techniques and knowledge to understand how Content Marketing works, along with what is needed to create great content. It will also allow participants to understand the many digital marketing platforms to promote products and services that are relevant to their target audiences. Content Marketing is used for inbound marketing.

 

Module 2: CONTENT WRITING

This is something that everybody needs to learn. Content Writing is different from Copywriting, and it is the most effective way to market products and services online organically. Content Writing is to promote products and services for Free, whereas, Copywriting is used for paid advertising. Unlike Social Media advertisements, Content Writing involves our websites and blogs, and other forms of digital media for story-telling. It is a longer form of writing copy and is completely different from Copywriting. Again, there are many rules to Content Writing, and a good understanding of how to write good and relevant content shall be revealed in this course. Content Writing is writing for “In-Bound Marketing”, such as, Search Ads, Search Engine Marketing (SEM), Search Engine Optimisation (SEO), Blogging, and Website Content.

 

Module 3: COURSE QUESTIONS

There are a series of objective course questions included within this course to test if you have understood the concepts and lessons discussed.

 

Module 4: PRACTICAL ASSIGNMENT

Participants shall be given a writing assignment to put into practice what has been taught during the course. This is a specially developed assignment that shall guide participants to write good and valuable content that follows all the rules to produce content that converts.

 

Module 5: ASSESSMENT OF ASSIGNMENT

Many of our past participants appreciate this section very much as individual feedback is given to each participant on her or his assignment. The feedback and recommendations are catered to each participant so that the participant knows exactly where s/he has done well and which areas need improvement. It is very effective and well-appreciated by many of our past participants.

 

CERTIFICATION

Upon successful completion of this course, you will be awarded an e-Certificate from the Prestigious School Of Digital Advertising.

 

Institution Awarded Online Course e-Certificate Sample:

https://www.schoolofdigitaladvertising.com. Online Course Certificate Sample:
School Of Digital Advertising Online Course e-Certificate Sample

 

PARTICIPANTS’ REVIEWS

Read what others have said about this course. Reviews from participants from Petronas and Sime Darby Property included. These participants attended our classroom-based course, however, we have tried our best to provide the same offline course structure in this online course so that you too can benefit in the same way as our offline students.

 

School Of Digital Advertising - Copywriting & Content Marketing Courses in Malaysia

 

About the Trainer

The trainer for this course is Joy Nandy (in the photos above). He is also the founder of The Prestigious School Of Digital Advertising. Joy Nandy is the Master Trainer of several Writing and Advertising courses at the School Of Digital Advertising. He also personally develops courses that are useful for learners. With 30 years of experience in Traditional and Digital Advertising & Marketing, it is the founder’s belief that every effort to market or advertise online shall end with the ability to “write”. It is with this belief that the school and its courses were created, because “Words Sell” and the internet survives on Words. His courses were previously only offered offline, but due to the pandemic, these exclusive courses are now offered online for everyone to access and gain. This is your trainer’s full profile.

 

  • SECTION 1: COPYWRITING & ADVERTISEMENT DESIGN 0/1

    In this section we'll show you how this course has been structured and how to get the most out of it. We'll also show you how to solve the exercises and submit your assignments.

  • Copywriting Slides 0/1

    Please open this link to view your Copywriting slides. The trainer will be referring to these slides in the video, so it shall be good if you are seeing the same slides for better understanding of the subject. Please open and view these slides on a separate browser (minimised), so you can view the video and read the slides at the same time. This is how we run our physical courses that our participants enjoy.

  • Copywriting Video Lessons 0/9

    Please watch this series of videos. These are your complete Copywriting lessons.

  • Graphic Design Workshop 0/1

    Advertisement & Post Design Video Workshop. In this section, you will learn how to design digital advertisements. Copywriting must go with an advertisement design. This is a simple app that can help you design anything easily and quickly, and anyone can do it.

  • Copywriting Course Questions 0/1

    Please answer the following questions correctly:

  • Copywriting Worksheets & Assignment 0/1

    In this section, you will be given your course Worksheets and Assignments to complete. Please study this material thoroughly before starting.

  • SECTION 2: CONTENT WRITING 0/1

    In this section we'll show you how this course has been structured and how to get the most out of it.

  • Content Writing Course Slides 0/1

    Please open this link to view your Content Writing slides. The instructor will be referring to these slides in the video. You may read the slides during the lesson or after, though the slides are shown in the video itself.

  • Content Writing Video Lessons 0/13

    Let's begin the class...

  • Content Writing Course Questions 0/1

    Please answer the following questions correctly:

  • Content Writing Worksheets & Assignment 0/1

    In this section, you will be given your course Worksheets and Assignments to complete. Please study this material thoroughly before starting.

  • FINISH COURSE 0/1

    Details on how to complete your course

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Founder | Trainer | Author
Joy Nandy is the Master Trainer of several Writing and Advertising courses at the Prestigious School Of Digital Advertising. He is also its founder and course developer. He is your instructor for this online course. With 33 years of experience in Traditional and Digital Copywriting, Advertising & Marketing, it is the founder’s belief that every effort to market or advertise online shall end with the ability to “Write”. It is with this belief that the School and its courses were created, because “Words Sell” and the internet survives on Words. He now offers his normal popular face-to-face courses online for interested learners to access easily and affordably from any part of the world.

Reviews

  • Navin

    Clear & Precise

    A very well detailed explained course.

Price

RM1,499.00

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