Copywriting & Content Writing Masterclass

  • Instructor: Joy Nandy
  • Lectures: 28
  • Quizzes: 2
  • Students: 7

The Ultimate Writing Course for Successful Digital Marketing

 

If you are reading this, it means you have already realised the importance of Copywriting, Advertising, Advertisement Design and Content Marketing & Content Writing to succeed in Digital Marketing today.

The School Of Digital Advertising Proudly Presents to you its very own “COPYWRITING & CONTENT WRITING MASTERCLASS – The First & Only In Malaysia”.

Our most popular course, this Copywriting & Content Writing Masterclass is developed to teach you the two kinds of writing styles that are required in Digital Marketing. This special course focuses on writing for in-bound and out-bound marketing which are the two writing types required to write any kind of Digital Marketing content may they be for advertisements or blogs, website, – digital or traditional advertising. It is your complete writing course for EVERYTHING you need to excel in digital marketing and digital advertising, and is exclusive to us.

This course was developed by experienced Advertising Professionals who truly understand Marketing and Advertising, and not by lecturers who lack the hands-on knowledge and experience in executing Digital Marketing campaigns. This special course is designed to provide learners with everything needed to create good and relevant digital marketing content and to put the lessons to work immediately.

 

ONLINE COURSE DETAILS

The following is this online course’s details:

 

• Duration: Self-paced

• Delivery: Online

• Course Format: Pre-recorded videos & slides

• Worksheets: Provided

• Assignment: Yes (Note: This Assignment is Optional. You qualify for your Certificate even if you do not complete this Assignment)

• Assessment of Assignment: Optional 

• Certification: Awarded by the Institution (upon successful completion of the course)

 

 

WHAT YOU WILL LEARN

The Definitive Advertising, Sales & Marketing Communications Writing Masterclass

This Online Masterclass has 2 Sections that cover the only 2 kinds of Writing used for Advertisement & Sales Copywriting, and Search Engine Optimisation (SEO) Content Writing. Participants will learn:

 

SECTION 1: COPYWRITING (VIDEO LESSONS)

In this section, you will learn:

 

✅ ADVERTISING PRINCIPLES

✅ COPYWRITING

✅ GRAPHIC DESIGN

✅ COURSE QUESTIONS

✅ WORKSHEETS & PRACTICAL ASSIGNMENT (OPTIONAL)

✅ ASSESSMENT OF ASSIGNMENT (OPTIONAL)

 

 

SECTION 2: CONTENT WRITING (VIDEO LESSONS)

In this section, you will learn:

 

✅ CONTENT MARKETING (BASICS)

✅ CONTENT WRITING

✅ KEYWORDS RESEARCH

✅ SEARCH ENGINE OPTIMISATION (SEO)

✅ GOOGLE ANALYTICS

✅ PRACTICAL ASSIGNMENT

✅ ASSESSMENT OF ASSIGNMENT

 

Course Content

There are 4 modules in this course that will give participants a good grasp and understanding of Content Writing as follows:

 

Module 1: CONTENT MARKETING OVERVIEW

Google says that Content Marketing is the best way to rank high on its Search Engine, and as the best Digital Marketing strategy. In this module, participants will learn all the required techniques and knowledge to understand how Content Marketing works, along with what is needed to create great content. It will also allow participants to understand the many digitaL marketing platforms to promote products and services that is relevant to their target audiences. Content Marketing is used for in-bound marketing.

 

Module 2: CONTENT WRITING

This is something that everybody needs to learn. Content Writing is different from Copywriting, and it is the most effective way to market products and services online organically. Content Writing is to promote products and services for Free, whereas, Copywriting is used for paid advertising. Unlike Social Media advertisements, Content Writing involves our websites and blogs, and other forms of digital media for story-telling. It is a longer form of writing copy and is completely different to Copywriting. Again, there are many rules to Content Writing, and a good understanding of how to write good and relevant content shall be revealed in this course. Content Writing is writing for “In-Bound Marketing”, such as, Search Ads, Search Engine Marketing (SEM), Search Engine Optimisation (SEO), Blogging and Website Content.

 

Module 3: COURSE QUESTIONS

There are a series of objective course questions included within this course to test if you have understood the concepts and lessons discussed.

 

Module 4: PRACTICAL ASSIGNMENT

Participants shall be given a writing assignment to put into practice what has been taught during the course. This is a specially developed assignment that shall guide participants to write good and valuable content that follows all the rules to produce content that converts. This is OPTIONAL.

 

ASSESSMENT OF ASSIGNMENT

Many of our past participants appreciate this section very much as individual feedback is given to each participant on her or his assignment. The feedback and recommendations are catered to each participant so that the participant knows exactly where s/he has done well and which areas need improving. It is very effective and well-appreciated by many of our past participants. This is OPTIONAL.

 

CERTIFICATION

Upon successful completion of this course, you will be awarded with a Certificate from the Prestigious School Of Digital Advertising.

 

Institution Awarded Online Course Certificate Sample:

https://www.schoolofdigitaladvertising.com. Online Course Certificate Sample:
School Of Digital Advertising Online Course Certificate Sample

 

PARTICIPANTS’ REVIEWS

Read what others have said about this course. Reviews from participants from Petronas and Sime Darby Property included. These participants attended our classroom-based course, however, we have tried our best to provide the same offline course structure in this online course so that you too can benefit in the same way as our offline students.

 

Online students shall receive the same certificate our classroom-based students have received

School Of Digital Advertising - Copywriting & Content Marketing Courses in Malaysia

 

About the Trainer

The trainer for this course is Joy Nandy (in photos above). He is also the founder of The Prestigious School Of Digital Advertising. Joy Nandy is the Master Trainer of several writing and advertising courses at the School Of Digital Advertising. He is also personally develops courses that are useful for learners. With 30 years of experience in Traditional and Digital Advertising & Marketing, it is the founder’s belief that every effort to market or advertise online shall end with the ability to “write”. It is with this belief that the school and its courses were created, because “Words Sell” and the internet survives on Words. His courses were previously only offered offline, but due to the pandemic, these exclusive courses are now offered online for everyone to access and gain. This is your trainer’s full profile.

 

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Advertising, Copywriting & Content Writing
Joy Nandy is the Master Trainer of several writing and advertising courses at the Prestigious School Of Digital Advertising. He is also its founder and course developer. He is your online course instructor for this course. With 30 years of experience in Traditional and Digital Advertising & Marketing, it is the founder’s belief that every effort to market or advertise online shall end with the ability to “write”. It is with this belief that the school and its courses were created, because “Words Sell” and the internet survives on Words. He now offers his normally offline courses online for interested learners to access easily. Read the trainer's full profile here - https://www.schoolofdigitaladvertising.com/copywriting-digital-advertising/

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RM549.00RM1,499.00

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