- Instructor: Joy Nandy
- Lectures: 30
- Students: 243
- Duration: 5 hours
Your Ultimate Copywriting & Content Writing Online Course for Successful Digital Marketing…
Now With “Done-For-You” Templates & Beginners’ Writing Guides Included!
This unique Copywriting & Content Writing Online Course is specially developed for people who wish to learn the only 2 types of Writing for Marketing in the Digital Age.
The School Of Digital Advertising proudly presents to you its very own “COPYWRITING & CONTENT WRITING MASTERCLASS – The First & Only in Malaysia”.
Our most popular course, this Copywriting & Content Writing Online Course is developed to teach you the two kinds of writing styles that are required in Digital Marketing. This special course focuses on writing for inbound and outbound marketing which are the two writing types required to write any kind of Digital Marketing content may they be for advertisements or blogs, websites, – digital or traditional advertising. It is your complete writing course for EVERYTHING you need to excel in digital marketing and digital advertising and is exclusive to us.
This course was developed by experienced Advertising Professionals who truly understand Marketing and Advertising, and not by lecturers who lack the hands-on knowledge and experience in executing Digital Marketing campaigns. This special course is designed to provide learners with everything needed to create good and relevant digital marketing content and to put the lessons to work immediately.
“Done-For-You” Templates and Beginners’ Writing Guides are also provided in this course to help you write like a Professional Writer!
*HRDF Claimable Course
COPYWRITING & CONTENT WRITING ONLINE COURSE
The following is this online course’s details:
• Duration: 5 Hours
• Delivery: Online
• Course Format: Pre-recorded Videos & Slides
• Resources: “Done-for-You” Templates & Guide Provided
• Certification: Awarded by the Institution
WHAT YOU WILL LEARN
The Definitive Advertising, Sales & Marketing Communications Writing Masterclass
This Online Masterclass has 2 Sections that cover the only 2 kinds of Writing used for Advertisement & Sales Copywriting, and Search Engine Optimisation (SEO) Content Writing. Participants will learn:
SECTION 1: COPYWRITING (VIDEO LESSONS)
In this section, we will cover:
✅ ADVERTISING PRINCIPLES
✅ EASY GRAPHIC DESIGN
✅ COURSE QUESTIONS
✅ WORKSHEETS (DONE-FOR-YOU TEMPLATES PROVIDED)
Copywriting Course Content
COPYWRITING COURSE SUBJECTS:
This series of videos will teach you Copywriting the right way.
✓ Lecture 1: Introduction to Copywriting – 2m
✓ Lecture 2: What Is Copywriting? – 12m
✓ Lecture 3: Principles of Copywriting – 13m
✓ Lecture 4: How To Write Copy – 14m
✓ Lecture 5: Before You Start Writing – 10m
✓ Lecture 6: Tone & Manner – 3m
✓ Lecture 7: Writing The Advertisement – 6m
✓ Lecture 8: Designing The Advertisement – 19m
✓ Lecture 9: Advertisement Samples – 12m
The School Of Digital Advertising has specially created this course which is also exclusive to it, for the benefit of people who wish to market and sell online and offline successfully. It is created by Advertising Agency Practitioners, and the course is delivered in a practical format ready for application.
Participants will have a chance to write sales copy during the course to promote their company’s products and services during the Practical Assignment section. Many companies have benefitted from this as they got to write copy within the course and have the trainer assess the copy which they used for their advertisements after the course. In other words, participants will have an experienced Copywriter and Creative Director who can help guide them to write actual promotional copy (not mock copy) that participants can actually use for their advertisements immediately to run successful ads after the course.
The internet survives on words, Google, Facebook, LinkedIn, Instagram, Twitter, and all other Digital Marketing platforms are only about words and text; sales and marketing communication are about words, and finally, all our daily interactions, are also about words. See how important words are?
This is Copywriting – the ability and flexibility to write on a variety of subjects whether to sell or inform. This is the true and inherent power of Marketing. Be a Wordsmith and make a lot of sales online and offline through better Copywriting.
SECTION 2: CONTENT WRITING (VIDEO LESSONS)
In this section, we will cover:
✅ CONTENT MARKETING (BASICS)
✅ CONTENT WRITING
✅ KEYWORDS RESEARCH
✅ SEARCH ENGINE OPTIMISATION (SEO)
✅ GOOGLE ANALYTICS
✅ WORKSHEETS (DONE-FOR-YOU TEMPLATES PROVIDED)
Content Writing Course Content
CONTENT WRITING COURSE SUBJECTS:
Learn Content Writing the right way. This course covers everything you need to know.
✓ Lecture 1: Introduction to Content Writing & Content Marketing – 18m
✓ Lecture 2: Content Marketing Strategy – 20m
✓ Lecture 3: Content Writing – 10m
✓ Lecture 4: How to Write Content – 23m
✓ Lecture 5: Plan, Organise & Write – 20m
✓ Lecture 6: 5 Keys to Effective Writing – 21m
✓ Lecture 7: Importance of Keywords in Content – 9m
✓ Lecture 8: Content Writing for SEO – 12m
✓ Lecture 9: Content Elements – 27m
✓ Lecture 10: Writing Useful Content for People – 4m
✓ Lecture 11: Using Keywords in Content – 12m
✓ Lecture 12: How to Perform Keywords Research – 2m
✓ Lecture 13: Understanding Google Analytics – 36m
Upon successful completion of this course, you will be awarded an e-Certificate from the Prestigious School Of Digital Advertising.
Institution Awarded Online Course e-Certificate Sample:
Read what others have said about this course. Reviews from participants from Petronas and Sime Darby Property included. These participants attended our classroom-based course, however, we have tried our best to provide the same offline course structure in this online course so that you too can benefit in the same way as our offline students.
About the Trainer
The trainer for this course is Joy Nandy (in the photos above). He is also the founder of The Prestigious School Of Digital Advertising. Joy Nandy is the Master Trainer of several Writing and Advertising courses at the School Of Digital Advertising. He also personally develops courses that are useful for learners. With 30 years of experience in Traditional and Digital Advertising & Marketing, it is the founder’s belief that every effort to market or advertise online shall end with the ability to “write”. It is with this belief that the school and its courses were created, because “Words Sell” and the internet survives on Words. His courses were previously only offered offline, but due to the pandemic, these exclusive courses are now offered online for everyone to access and gain. This is your trainer’s full profile.
SECTION 1: COPYWRITING & ADVERTISEMENT DESIGN
In this section we'll show you how this course has been structured and how to get the most out of it. We'll also show you how to solve the exercises and submit your assignments.
View your Copywriting Slides
Lecture 3.1Copywriting Slides4h
Copywriting Video Lessons
Please watch this series of videos. These are your complete Copywriting lessons.
Lecture 4.1Introduction to Copywriting2m
Lecture 4.21. COPYWRITING: What Is Copywriting?12m
Lecture 4.32. COPYWRITING: Principles of Copywriting13m
Lecture 4.43. COPYWRITING: How To Write Copy14m
Lecture 4.54. COPYWRITING: Before You Start Writing10m
Lecture 4.65. COPYWRITING: Tone & Manner3m
Lecture 4.76. COPYWRITING: Writing The Advertisement6m
Lecture 4.87. COPYWRITING: Designing The Advertisement19m
Lecture 4.98. COPYWRITING: Advertisement Samples12m
Graphic Design Workshop
Advertisement & Post Design Video Workshop. In this section, you will learn how to design digital advertisements. Copywriting must go with an advertisement design. This is a simple app that can help you design anything easily and quickly, and anyone can do it.
Lecture 5.1Easy Graphic Design24m
Download your Copywriting Worksheets
Lecture 7.1Download Copywriting Worksheets
SECTION 2: CONTENT WRITING
In this section we'll show you how this course has been structured and how to get the most out of it.
Lecture 8.1Introduction to this Online Content Writing Course for Beginners
Content Writing Course Slides
Please view your Content Writing Slides
Lecture 9.1Content Writing Slides4h
Content Writing Video Lessons
Let's begin the class...
Lecture 10.1Introduction to Content Writing & Content Marketing18m
Lecture 10.2Content Marketing Strategy20m
Lecture 10.3Content Writing10m
Lecture 10.4How to Write Content23m
Lecture 10.5Plan, Organise & Write20m
Lecture 10.65 Keys to Effective Writing21m
Lecture 10.7Importance of Keywords in Content9m
Lecture 10.8Content Writing for SEO12m
Lecture 10.9Content Elements27m
Lecture 10.10Writing Useful Content for People4m
Lecture 10.11Using Keywords in Content12m
Lecture 10.12How to Perform Keywords Research2m
Lecture 10.13Understanding Google Analytics36m
Content Writing Worksheets
Download your Content Writing Worksheets here
Lecture 12.1Download Content Writing Worksheets & Planning Sheets
Details on how to complete your course
Lecture 13.1How to Complete Your Course