Content Writing for Beginners

Content Writing Online Course Malaysia
  • Instructor: Joy Nandy
  • Lectures: 17
  • Students: 241
  • Duration: 3 hours

Content Writing Online Course for Better Search Engine Ranking & Sales


After you have attended this Content Writing Online Course, you shall be able to write Content for Websites, Blog Articles, Search Engine Marketing (SEM), and Search Engine Optimised (SEO) Articles that shall help your content rank high on Search Engines to attract sales or engagement.

This course will teach you the all-important skill of Search Engine Optimisation (SEO), and this is done purely though Writing.

Developed for beginners, this Online Content Writing Course by the prestigious School Of Digital Advertising Malaysia, will teach you how to write Search Engine Optimised (SEO) content for the internet to promote your products and services successfully, and also to achieve a good ranking on search engines. The course covers the important components of Keywords Research, how to write content that people will read, and how to provide value in your articles that Search Engines love.

This is to make sure that your articles and content is found when people search the internet for the products or services you offer. Content Writing is in-bound marketing, and when you learn to do this well, you can save tons of money on advertising because this is Free Advertising, and a very effective one. It is all in the Writing.We will teach you every tip and secret to excel in Content Marketing through writing. To rank high on Search Engines, it is only about Writing, not coding, as many mistaking believe it to be. This is a big secret that many are yet to discover. Come join us and learn these great secrets and get in the sales or engagement that you desire.

All our courses are developed and taught by experienced Advertising Professionals who truly understand Marketing and Advertising. This special course is designed to provide learners with everything needed to create good and relevant digital marketing content through effective Writing.



The following is this online course’s details:


• Duration: 3 Hours

• Delivery: Online

• Course Format: Pre-recorded videos & slides

• Resources: Done-For-You Templates & Worksheets Provided

• Certification: Awarded by the Institution 



Course Content











✓  Lecture 1: Introduction to Content Writing & Content Marketing – 18m


✓  Lecture 2: Content Marketing Strategy – 20m


✓  Lecture 3: Content Writing – 10m


✓  Lecture 4: How to Write Content – 23m


✓  Lecture 5: Plan, Organise & Write – 20m


✓  Lecture 6: 5 Keys to Effective Writing – 21m


✓  Lecture 7: Importance of Keywords in Content – 9m


✓  Lecture 8: Content Writing for SEO – 12m


✓  Lecture 9: Content Elements – 27m


✓  Lecture 10: Writing Useful Content for People – 4m


✓  Lecture 11: Using Keywords in Content – 12m


✓  Lecture 12: How to Perform Keywords Research – 2m


✓  Lecture 13: Understanding Google Analytics – 36m



What You Will Learn In This Course:

There are 2 Sections in this course that will give participants a good grasp and understanding of Content Writing as follows:



Google says that Content Marketing is the best way to rank high on its Search Engine, and as the best Digital Marketing strategy. In this module, participants will learn all the required techniques and knowledge to understand how Content Marketing works, along with what is needed to create great content. It will also allow participants to understand the many digital marketing platforms to promote products and services that is relevant to their target audiences. Content Marketing is used for inbound marketing.



This is something that everybody needs to learn. Content Writing is different from Copywriting, and it is the most effective way to market products and services online organically. Content Writing is to promote products and services for Free, whereas, Copywriting is used for paid advertising. Unlike Social Media advertisements, Content Writing involves our websites and blogs, and other forms of digital media for story-telling. It is a longer form of writing copy and is completely different from Copywriting. Again, there are many rules to Content Writing, and a good understanding of how to write good and relevant content shall be revealed in this course. Content Writing is writing for “In-Bound Marketing”, such as, Search Ads, Search Engine Marketing (SEM), Search Engine Optimisation (SEO), Blogging, and Website Content.




Upon successful completion of this course, you will be awarded an e-Certificate from the Prestigious School Of Digital Advertising.


Institution Awarded Online Course e-Certificate Sample:



Read what others have said about this course. Reviews from participants from Petronas and Sime Darby Property included. These participants attended our classroom-based course, however, we have tried our best to provide the same offline course structure in this online course so that you too can benefit in the same way as our offline students.


School Of Digital Advertising - Copywriting & Content Marketing Courses in Malaysia


About the Trainer

The trainer for this course is Joy Nandy (in the photos above). He is also the founder of The Prestigious School Of Digital Advertising. Joy Nandy is the Master Trainer of several writing and advertising courses at the School Of Digital Advertising. He also personally develops courses that are useful for learners. With 30 years of experience in Traditional and Digital Advertising & Marketing, it is the founder’s belief that every effort to market or advertise online shall end with the ability to “write”. It is with this belief that the school and its courses were created, because “Words Sell” and the internet survives on Words. His courses were previously only offered offline, but due to the pandemic, these exclusive courses are now offered online for everyone to access and gain. This is your trainer’s full profile.


  • Course Overview 0/1

    In this section we'll show you how this course has been structured and how to get the most out of it.

  • Content Writing Course Slides 0/1

    This is your complete Content Writing slide deck. The instructor will be referring to these slides in the video.

  • Content Writing Video Lessons 0/13

    Let's begin the class...

  • Content Writing Worksheets 0/1

    In this section, you will be given your course Worksheets which will help you write better, quicker.


    Details on how to complete your course

Admin bar avatar
Founder | Trainer | Author
Joy Nandy is the Master Trainer of several Writing and Advertising courses at the Prestigious School Of Digital Advertising. He is also its founder and course developer. He is your instructor for this online course. With 35 years of experience in Traditional and Digital Copywriting, Advertising & Marketing, it is the founder’s belief that every effort to market or advertise online shall end with the ability to “Write”. It is with this belief that the School and its courses were created, because “Words Sell” and the internet survives on Words. He now offers his normal popular face-to-face courses online for interested learners to access easily and affordably from any part of the world.