Content Marketing & Content Writing Masterclass

How Can I Become a Copywriter in Malaysia in 2021
  • Instructor: Joy Nandy
  • Lectures: 18
  • Quizzes: 1
  • Students: 31
  • Duration: 14 days

Content Marketing & Content Writing for Beginners

 

If you want to learn EVERYTHING there is to learn to write and design and create professional Digital Marketing Content, such as, blogs, online articles, website copy, and to rank high on Search Engines – this is your Ultimate Digital Marketing Communications Course.

The School Of Digital Advertising proudly Presents to you it’s very own “CONTENT MARKETING & CONTENT MARKETING MASTERCLASS – The First & Only In Malaysia”.

This Content Marketing & Content Writing Masterclass is developed to teach you how to effectively market and sell products and services online, or to generate awareness or even engagement, through Content Marketing strategies and Content Creation through blog articles, website copy, videos, or podcasts. The course also goes a little in-depth with Content Marketing and Content Marketing strategies subjects.

This course was developed by experienced Advertising Professionals who truly understand Marketing and Advertising. This special course is designed to provide learners with everything needed to create good and relevant digital marketing content and to put the lessons to work immediately.

 

ONLINE COURSE DETAILS

The following is this online course’s details:

 

• Duration: 14 Days

• Delivery: Online

• Course Format: Pre-recorded videos & slides

• Worksheets: Provided

• Assignment: Yes 

• Assessment of Assignment: Yes

• Certification: Awarded by the Institution

 

WHAT YOU WILL LEARN

 

Everyone’s Saying, “Content Is King”

Marketing is only about Content these days. Learn to create your own Content and succeed in marketing online. This Online Content Marketing & Content Writing Masterclass has 2 Sections that makes this course complete, giving you everything you need to know to succeed. In this course, participants will learn:

 

Course Content

 

SECTION 1: CONTENT MARKETING (SLIDES PRESENTATION)

In this section, you will learn:

 

✅   CONTENT MARKETING

  • Digital Marketing Overview
  • What Is Inbound & Outbound Digital Marketing?
  • What Is Content?
  • The Role of Content Marketing
  • How Content Marketing Beats Ads
  • Content Marketing Plan
  • Content Marketing Schedule
  • Content Marketing Strategy
  • Product’s USP
  • Defining The Target Audience
  • The Communication Strategy
  • The Content Marketing Mix
  • Content Distribution Platforms
  • Content Creation Team
  • Content Production
  • Content Creation Ideas
  • Content Creation Equipment
  • Content Creation Budget
  • Content Media Budget
  • Launching Your Content

 

SECTION 2: CONTENT WRITING (VIDEO LESSONS)

In this section, you will learn:

 

✅   CONTENT MARKETING (BASICS)

✅   CONTENT WRITING

✅   KEYWORDS RESEARCH

✅   SEARCH ENGINE OPTIMISATION (SEO)

✅   GOOGLE ANALYTICS

✅   PRACTICAL ASSIGNMENT

✅   ASSESSMENT OF ASSIGNMENT

 

There are 4 modules in this section that will give participants a good grasp and understanding of Content Writing as follows:

 

Module 1: CONTENT MARKETING OVERVIEW

Google says that Content Marketing is the best way to rank high on its Search Engine and as the best Digital Marketing strategy. In this module, participants will learn all the required techniques and knowledge to understand how Content Marketing works, along with what is needed to create great content. It will also allow participants to understand the many digital marketing platforms to promote products and services that are relevant to their target audiences. Content Marketing is used for inbound marketing.

 

Module 2: CONTENT WRITING

This is something that everybody needs to learn. Content Writing is different from Copywriting, and it is the most effective way to market products and services online organically. Content Writing is to promote products and services for Free, whereas, Copywriting is used for paid advertising. Unlike Social Media advertisements, Content Writing involves our websites and blogs, and other forms of digital media for story-telling. It is a longer form of writing copy and is completely different from Copywriting. Again, there are many rules to Content Writing, and a good understanding of how to write good and relevant content shall be revealed in this course. Content Writing is writing for “In-Bound Marketing”, such as, Search Ads, Search Engine Marketing (SEM), Search Engine Optimisation (SEO), Blogging, and Website Content.

 

Module 3: COURSE QUESTIONS

There are a series of objective course questions included within this course to test if you have understood the concepts and lessons discussed.

 

Module 4: PRACTICAL ASSIGNMENT

Participants shall be given a writing assignment to put into practice what has been taught during the course. This is a specially developed assignment that shall guide participants to write good and valuable content that follows all the rules to produce content that converts. This is OPTIONAL.

 

ASSESSMENT OF ASSIGNMENT

Many of our past participants appreciate this section very much as individual feedback is given to each participant on her or his assignment. The feedback and recommendations are catered to each participant so that the participant knows exactly where s/he has done well and which areas need improvement. It is very effective and well-appreciated by many of our past participants. This is OPTIONAL.

 

CERTIFICATION

Upon successful completion of this course, you will be awarded an e-Certificate from the Prestigious School Of Digital Advertising.

 

Institution Awarded Online Course e-Certificate Sample:

School Of Digital Advertising - Copywriting & Content Marketing Courses in Malaysia
School Of Digital Advertising – Sample Certificate

 

PARTICIPANTS’ REVIEWS

Read what others have said about this course. Reviews from participants from Petronas and Sime Darby Property included. These participants attended our classroom-based course, however, we have tried our best to provide the same offline course structure in this online course so that you too can benefit in the same way as our offline students.

 

School Of Digital Advertising - Copywriting & Content Marketing Courses in Malaysia

 

About the Trainer

The trainer for this course is Joy Nandy (in the photos above). He is also the founder of The Prestigious School Of Digital Advertising. Joy Nandy is the Master Trainer of several Writing and Advertising courses at the School Of Digital Advertising. He also personally develops courses that are useful for learners. With 30 years of experience in Traditional and Digital Advertising & Marketing, it is the founder’s belief that every effort to market or advertise online shall end with the ability to “write”. It is with this belief that the school and its courses were created, because “Words Sell” and the internet survives on Words. His courses were previously only offered offline, but due to the pandemic, these exclusive courses are now offered online for everyone to access and gain. This is your trainer’s full profile.

 

  • SECTION 1: CONTENT MARKETING 0/1

    Please open this link to view your Content Marketing slides. The instructor will be referring to these slides in the video. This section discusses Content Marketing.

  • SECTION 2: CONTENT WRITING 0/1

    In this section, we'll show you how this part of the course is structured and how to get the most out of it.

  • Content Writing Course Slides 0/1

    Please open this link to view your Content Writing slides. The instructor will be referring to these slides in the video. You may read the slides during the lesson or after, though the slides are shown in the video itself.

  • Content Writing Video Lessons 0/13

    Let's begin the class...

    • Lecture 11.1
      Introduction to Content Writing & Content Marketing
      Preview
      18m
  • Content Writing Course Questions 0/1

    Please answer the following questions correctly:

  • Content Writing Worksheets & Assignment 0/1

    In this section, you will be given your course Worksheets and Assignments to complete. Please study this material thoroughly before starting.

  • FINISH COURSE 0/1

    Details on how to complete your course

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Advertising, Copywriting & Content Writing
Joy Nandy is the Master Trainer of several writing and advertising courses at the Prestigious School Of Digital Advertising. He is also its founder and course developer. He is your online course instructor for this course. With 30 years of experience in Traditional and Digital Advertising & Marketing, it is the founder’s belief that every effort to market or advertise online shall end with the ability to “write”. It is with this belief that the school and its courses were created, because “Words Sell” and the internet survives on Words. He now offers his normally offline courses online for interested learners to access easily. Read the trainer's full profile here - https://www.schoolofdigitaladvertising.com/copywriting-digital-advertising/

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