Instructor: Joy Nandy
Lectures: 18
Students: 141
Duration: 4 hours

Categories: CONTENT MARKETING COURSE

Content Marketing & Content Writing for Beginners

If you want to learn EVERYTHING there is to learn to write and design and create professional Digital Marketing Content, such as, blogs, online articles, website copy, and to rank high on Search Engines – this is your Ultimate Digital Marketing Communications Course.

The School Of Digital Advertising proudly Presents to you its very own “CONTENT MARKETING & CONTENT MARKETING MASTERCLASS – The First & Only In Malaysia”.

This Content Marketing & Content Writing Masterclass is developed to teach you how to effectively market and sell products and services online or to generate awareness or even engagement, through Content Marketing strategies and Content Creation through blog articles, website copy, videos, or podcasts. The course also goes a little in-depth with Content Marketing and Content Marketing strategies subjects.

This course was developed by experienced Advertising Professionals who truly understand Marketing and Advertising. This special course is designed to provide learners with everything needed to create good and relevant digital marketing content and to put the lessons to work immediately.

ONLINE COURSE DETAILS

The following is this online course’s details:

• Duration: 4 Hours

• Delivery: Online

• Course Format: Pre-recorded videos & slides

• Resources: Done-For-You Templates / Worksheets Provided

• Certification: Awarded by the Institution

WHAT YOU WILL LEARN

Everyone’s Saying, “Content Is King”

Marketing is only about Content these days. Learn to create your own Content and succeed in marketing online. This Online Content Marketing & Content Writing Masterclass has 2 Sections that make this course complete, giving you everything you need to know to succeed. In this course, participants will learn:

Course Content

SECTION 1: CONTENT MARKETING (SLIDES PRESENTATION)

In this section, you will learn:

✅ CONTENT MARKETING

Digital Marketing Overview
What Is Inbound & Outbound Digital Marketing?
What Is Content?
The Role of Content Marketing
How Content Marketing Beats Ads
Content Marketing Plan
Content Marketing Schedule
Content Marketing Strategy
Product’s USP
Defining The Target Audience
The Communication Strategy
The Content Marketing Mix
Content Distribution Platforms
Content Creation Team
Content Production
Content Creation Ideas
Content Creation Equipment
Content Creation Budget
Content Media Budget
Launching Your Content

SECTION 2: CONTENT WRITING (VIDEO LESSONS)

In this section, you will learn:

✅ CONTENT MARKETING (BASICS)

✅ CONTENT WRITING

✅ KEYWORDS RESEARCH

✅ SEARCH ENGINE OPTIMISATION (SEO)

✅ UNDERSTANDING ANALYTICS

COURSE SUBJECTS:

Here are the subjects that are covered in this Course.

✓ Lecture 1: Introduction to Content Writing & Content Marketing – 18m

✓ Lecture 2: Content Marketing Strategy – 20m

✓ Lecture 3: Content Writing – 10m

✓ Lecture 4: How to Write Content – 23m

✓ Lecture 5: Plan, Organise & Write – 20m

✓ Lecture 6: 5 Keys to Effective Writing – 21m

✓ Lecture 7: Importance of Keywords in Content – 9m

✓ Lecture 8: Content Writing for SEO – 12m

✓ Lecture 9: Content Elements – 27m

✓ Lecture 10: Writing Useful Content for People – 4m

✓ Lecture 11: Using Keywords in Content – 12m

✓ Lecture 12: How to Perform Keywords Research – 2m

✓ Lecture 13: Understanding Google Analytics – 36m

COURSE STRUCTURE:

There are 2 Sections in this section that will give participants a good grasp and understanding of Content Writing as follows:

Section 1: CONTENT MARKETING OVERVIEW

Google says that Content Marketing is the best way to rank high on its Search Engine and as the best Digital Marketing strategy. In this module, participants will learn all the required techniques and knowledge to understand how Content Marketing works, along with what is needed to create great content. It will also allow participants to understand the many digital marketing platforms to promote products and services that are relevant to their target audiences. Content Marketing is used for inbound marketing.

Section 2: CONTENT WRITING

This is something that everybody needs to learn. Content Writing is different from Copywriting, and it is the most effective way to market products and services online organically. Content Writing is to promote products and services for Free, whereas, Copywriting is used for paid advertising. Unlike Social Media advertisements, Content Writing involves our websites and blogs, and other forms of digital media for story-telling. It is a longer form of writing copy and is completely different from Copywriting. Again, there are many rules to Content Writing, and a good understanding of how to write good and relevant content shall be revealed in this course. Content Writing is writing for “In-Bound Marketing”, such as, Search Ads, Search Engine Marketing (SEM), Search Engine Optimisation (SEO), Blogging, and Website Content.

CERTIFICATION

Upon successful completion of this course, you will be awarded an e-Certificate from the Prestigious School Of Digital Advertising.

Institution Awarded Online Course e-Certificate Sample:

School Of Digital Advertising - Copywriting & Content Marketing Courses in Malaysia — *School Of Digital Advertising – Sample Certificate*

PARTICIPANTS’ REVIEWS

Read what others have said about this course. Reviews from participants from Petronas and Sime Darby Property included. These participants attended our classroom-based course, however, we have tried our best to provide the same offline course structure in this online course so that you too can benefit in the same way as our offline students.

School Of Digital Advertising - Copywriting & Content Marketing Courses in Malaysia

About the Trainer

The trainer for this course is Joy Nandy (in the photos above). He is also the founder of The Prestigious School Of Digital Advertising. Joy Nandy is the Master Trainer of several Writing and Advertising courses at the School Of Digital Advertising. He also personally develops courses that are useful for learners. With 30 years of experience in Traditional and Digital Advertising & Marketing, it is the founder’s belief that every effort to market or advertise online shall end with the ability to “write”. It is with this belief that the school and its courses were created, because “Words Sell” and the internet survives on Words. His courses were previously only offered offline, but due to the pandemic, these exclusive courses are now offered online for everyone to access and gain. This is your trainer’s full profile.

SECTION 1: CONTENT MARKETING 0/1

Please view your Content Marketing Slides
- Lecture 8.1
  
  Content Marketing Slides
SECTION 2: CONTENT WRITING 0/1

In this section, we'll show you how this part of the course is structured and how to get the most out of it.
- Lecture 9.1
  
  Introduction to this Online Content Writing Course for Beginners
Content Writing Course Slides 0/1

Please view your Content Writing Slides
- Lecture 10.1
  
  Content Writing Slides
  
  4h
Content Writing Video Lessons 0/13

Let's begin the class...
- Lecture 11.1
  
  Introduction to Content Writing & Content Marketing
  
  18m
- Lecture 11.2
  
  Content Marketing Strategy
  
  20m
- Lecture 11.3
  
  Content Writing
  
  10m
- Lecture 11.4
  
  How to Write Content
  
  23m
- Lecture 11.5
  
  Plan, Organise & Write
  
  20m
- Lecture 11.6
  
  5 Keys to Effective Writing
  
  21m
- Lecture 11.7
  
  Importance of Keywords in Content
  
  9m
- Lecture 11.8
  
  Content Writing for SEO
  
  12m
- Lecture 11.9
  
  Content Elements
  
  27m
- Lecture 11.10
  
  Writing Useful Content for People
  
  4m
- Lecture 11.11
  
  Using Keywords in Content
  
  12m
- Lecture 11.12
  
  How to Conduct Keyword Research for Content Writing
  
  4m
- Lecture 11.13
  
  Understanding Google Analytics
  
  36m
Content Writing Worksheets 0/1

Download your course Worksheets here
- Lecture 13.1
  
  Download Content Writing Worksheets
FINISH COURSE 0/1

Details on how to complete your course
- Lecture 14.1
  
  How to Complete Your Course

Joy Nandy

Founder | Trainer | Author

Joy Nandy is the Master Trainer of several Writing and Advertising courses at the Prestigious School Of Digital Advertising. He is also its founder and course developer. He is your instructor for this online course. With 35 years of experience in Traditional and Digital Copywriting, Advertising & Marketing, it is the founder’s belief that every effort to market or advertise online shall end with the ability to “Write”. It is with this belief that the School and its courses were created, because “Words Sell” and the internet survives on Words. He now offers his normal popular face-to-face courses online for interested learners to access easily and affordably from any part of the world.

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Content Marketing & Content Writing Masterclass

Content Marketing & Content Writing for Beginners

ONLINE COURSE DETAILS