- Instructor: Joy Nandy
- Lectures: 18
- Students: 141
- Duration: 4 hours
Content Marketing & Content Writing for Beginners
If you want to learn EVERYTHING there is to learn to write and design and create professional Digital Marketing Content, such as, blogs, online articles, website copy, and to rank high on Search Engines – this is your Ultimate Digital Marketing Communications Course.
The School Of Digital Advertising proudly Presents to you its very own “CONTENT MARKETING & CONTENT MARKETING MASTERCLASS – The First & Only In Malaysia”.
This Content Marketing & Content Writing Masterclass is developed to teach you how to effectively market and sell products and services online or to generate awareness or even engagement, through Content Marketing strategies and Content Creation through blog articles, website copy, videos, or podcasts. The course also goes a little in-depth with Content Marketing and Content Marketing strategies subjects.
This course was developed by experienced Advertising Professionals who truly understand Marketing and Advertising. This special course is designed to provide learners with everything needed to create good and relevant digital marketing content and to put the lessons to work immediately.
ONLINE COURSE DETAILS
The following is this online course’s details:
• Duration: 4 Hours
• Delivery: Online
• Course Format: Pre-recorded videos & slides
• Resources: Done-For-You Templates / Worksheets Provided
• Certification: Awarded by the Institution
WHAT YOU WILL LEARN
Everyone’s Saying, “Content Is King”
Marketing is only about Content these days. Learn to create your own Content and succeed in marketing online. This Online Content Marketing & Content Writing Masterclass has 2 Sections that make this course complete, giving you everything you need to know to succeed. In this course, participants will learn:
Course Content
SECTION 1: CONTENT MARKETING (SLIDES PRESENTATION)
In this section, you will learn:
✅ CONTENT MARKETING
- Digital Marketing Overview
- What Is Inbound & Outbound Digital Marketing?
- What Is Content?
- The Role of Content Marketing
- How Content Marketing Beats Ads
- Content Marketing Plan
- Content Marketing Schedule
- Content Marketing Strategy
- Product’s USP
- Defining The Target Audience
- The Communication Strategy
- The Content Marketing Mix
- Content Distribution Platforms
- Content Creation Team
- Content Production
- Content Creation Ideas
- Content Creation Equipment
- Content Creation Budget
- Content Media Budget
- Launching Your Content
SECTION 2: CONTENT WRITING (VIDEO LESSONS)
In this section, you will learn:
✅ CONTENT MARKETING (BASICS)
✅ CONTENT WRITING
✅ KEYWORDS RESEARCH
✅ SEARCH ENGINE OPTIMISATION (SEO)
✅ UNDERSTANDING ANALYTICS
COURSE SUBJECTS:
Here are the subjects that are covered in this Course.
✓ Lecture 1: Introduction to Content Writing & Content Marketing – 18m
✓ Lecture 2: Content Marketing Strategy – 20m
✓ Lecture 3: Content Writing – 10m
✓ Lecture 4: How to Write Content – 23m
✓ Lecture 5: Plan, Organise & Write – 20m
✓ Lecture 6: 5 Keys to Effective Writing – 21m
✓ Lecture 7: Importance of Keywords in Content – 9m
✓ Lecture 8: Content Writing for SEO – 12m
✓ Lecture 9: Content Elements – 27m
✓ Lecture 10: Writing Useful Content for People – 4m
✓ Lecture 11: Using Keywords in Content – 12m
✓ Lecture 12: How to Perform Keywords Research – 2m
✓ Lecture 13: Understanding Google Analytics – 36m
COURSE STRUCTURE:
Section 1: CONTENT MARKETING OVERVIEW
Google says that Content Marketing is the best way to rank high on its Search Engine and as the best Digital Marketing strategy. In this module, participants will learn all the required techniques and knowledge to understand how Content Marketing works, along with what is needed to create great content. It will also allow participants to understand the many digital marketing platforms to promote products and services that are relevant to their target audiences. Content Marketing is used for inbound marketing.
Section 2: CONTENT WRITING
This is something that everybody needs to learn. Content Writing is different from Copywriting, and it is the most effective way to market products and services online organically. Content Writing is to promote products and services for Free, whereas, Copywriting is used for paid advertising. Unlike Social Media advertisements, Content Writing involves our websites and blogs, and other forms of digital media for story-telling. It is a longer form of writing copy and is completely different from Copywriting. Again, there are many rules to Content Writing, and a good understanding of how to write good and relevant content shall be revealed in this course. Content Writing is writing for “In-Bound Marketing”, such as, Search Ads, Search Engine Marketing (SEM), Search Engine Optimisation (SEO), Blogging, and Website Content.
CERTIFICATION
Upon successful completion of this course, you will be awarded an e-Certificate from the Prestigious School Of Digital Advertising.
Institution Awarded Online Course e-Certificate Sample:

PARTICIPANTS’ REVIEWS
Read what others have said about this course. Reviews from participants from Petronas and Sime Darby Property included. These participants attended our classroom-based course, however, we have tried our best to provide the same offline course structure in this online course so that you too can benefit in the same way as our offline students.
About the Trainer
The trainer for this course is Joy Nandy (in the photos above). He is also the founder of The Prestigious School Of Digital Advertising. Joy Nandy is the Master Trainer of several Writing and Advertising courses at the School Of Digital Advertising. He also personally develops courses that are useful for learners. With 30 years of experience in Traditional and Digital Advertising & Marketing, it is the founder’s belief that every effort to market or advertise online shall end with the ability to “write”. It is with this belief that the school and its courses were created, because “Words Sell” and the internet survives on Words. His courses were previously only offered offline, but due to the pandemic, these exclusive courses are now offered online for everyone to access and gain. This is your trainer’s full profile.
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SECTION 1: CONTENT MARKETING
Please view your Content Marketing Slides
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Lecture 8.1Content Marketing Slides
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SECTION 2: CONTENT WRITING
In this section, we'll show you how this part of the course is structured and how to get the most out of it.
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Lecture 9.1Introduction to this Online Content Writing Course for Beginners
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Content Writing Course Slides
Please view your Content Writing Slides
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Lecture 10.1Content Writing Slides4h
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Content Writing Video Lessons
Let's begin the class...
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Lecture 11.1Introduction to Content Writing & Content Marketing18m
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Lecture 11.2Content Marketing Strategy20m
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Lecture 11.3Content Writing10m
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Lecture 11.4How to Write Content23m
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Lecture 11.5Plan, Organise & Write20m
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Lecture 11.65 Keys to Effective Writing21m
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Lecture 11.7Importance of Keywords in Content9m
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Lecture 11.8Content Writing for SEO12m
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Lecture 11.9Content Elements27m
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Lecture 11.10Writing Useful Content for People4m
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Lecture 11.11Using Keywords in Content12m
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Lecture 11.12How to Conduct Keyword Research for Content Writing4m
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Lecture 11.13Understanding Google Analytics36m
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Content Writing Worksheets
Download your course Worksheets here
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Lecture 13.1Download Content Writing Worksheets
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FINISH COURSE
Details on how to complete your course
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Lecture 14.1How to Complete Your Course
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