Content Marketing & Content Writing for Beginners
If you want to learn EVERYTHING there is to learn to write and design and create professional Digital Marketing Content, such as, blogs, online articles, website copy, and to rank high on Search Engines – this is your Ultimate Digital Marketing Communications Course.
The School Of Digital Advertising proudly Presents to you its very own “CONTENT MARKETING & CONTENT MARKETING MASTERCLASS – The First & Only In Malaysia”.
This Content Marketing & Content Writing Masterclass is developed to teach you how to effective market and sell products and services online, or to generate awareness or even engagement, through Content Marketing strategies and Content Creation through blog articles, website copy, videos or podcasts. The course also goes a little in-depth with Content Marketing and Content Marketing strategies subjects.
This course was developed by experienced Advertising Professionals who truly understand Marketing and Advertising. This special course is designed to provide learners with everything needed to create good and relevant digital marketing content and to put the lessons to work immediately.
ONLINE COURSE DETAILS
The following is this online course’s details:
• Duration: 12 Weeks
• Delivery: Online
• Course Format: Pre-recorded videos & slides
• Worksheets: Provided
• Assignment: Yes
• Assessment of Assignment: Yes
• Certification: Awarded by the Institution
WHAT YOU WILL LEARN
Everyone’s Saying, “Content Is King”
Marketing is only about Content these days. Learn to create your own Content and succeed in marketing online. This Online Content Marketing & Content Writing Masterclass has 2 Sections that makes this course complete, giving you everything you need to know to succeed. In this course, participants will learn:
SECTION 1: CONTENT MARKETING (SLIDES PRESENTATION)
In this section, you will learn:
✅ CONTENT MARKETING
- Digital Marketing Overview
- What Is Inbound & Outbound Digital Marketing?
- What Is Content?
- The Role of Content Marketing
- How Content Marketing Beats Ads
- Content Marketing Plan
- Content Marketing Schedule
- Content Marketing Strategy
- Product’s USP
- Defining The Target Audience
- The Communication Strategy
- The Content Marketing Mix
- Content Distribution Platforms
- Content Creation Team
- Content Production
- Content Creation Ideas
- Content Creation Equipment
- Content Creation Budget
- Content Media Budget
- Launching Your Content
SECTION 2: CONTENT WRITING (VIDEO LESSONS)
In this section, you will learn:
✅ CONTENT MARKETING (BASICS)
✅ CONTENT WRITING
✅ KEYWORDS RESEARCH
✅ SEARCH ENGINE OPTIMISATION (SEO)
✅ GOOGLE ANALYTICS
✅ PRACTICAL ASSIGNMENT
✅ ASSESSMENT OF ASSIGNMENT
There are 4 modules in this section that will give participants a good grasp and understanding of Content Writing as follows:
Module 1: CONTENT MARKETING OVERVIEW
Google says that Content Marketing is the best way to rank high on its Search Engine, and as the best Digital Marketing strategy. In this module, participants will learn all the required techniques and knowledge to understand how Content Marketing works, along with what is needed to create great content. It will also allow participants to understand the many digitaL marketing platforms to promote products and services that is relevant to their target audiences. Content Marketing is used for in-bound marketing.
Module 2: CONTENT WRITING
This is something that everybody needs to learn. Content Writing is different from Copywriting, and it is the most effective way to market products and services online organically. Content Writing is to promote products and services for Free, whereas, Copywriting is used for paid advertising. Unlike Social Media advertisements, Content Writing involves our websites and blogs, and other forms of digital media for story-telling. It is a longer form of writing copy and is completely different to Copywriting. Again, there are many rules to Content Writing, and a good understanding of how to write good and relevant content shall be revealed in this course. Content Writing is writing for “In-Bound Marketing”, such as, Search Ads, Search Engine Marketing (SEM), Search Engine Optimisation (SEO), Blogging and Website Content.
Module 3: COURSE QUESTIONS
There are a series of objective course questions included within this course to test if you have understood the concepts and lessons discussed.
Module 4: PRACTICAL ASSIGNMENT
Participants shall be given a writing assignment to put into practice what has been taught during the course. This is a specially developed assignment that shall guide participants to write good and valuable content that follows all the rules to produce content that converts. This is OPTIONAL.
ASSESSMENT OF ASSIGNMENT
Many of our past participants appreciate this section very much as individual feedback is given to each participant on her or his assignment. The feedback and recommendations are catered to each participant so that the participant knows exactly where s/he has done well and which areas need improving. It is very effective and well-appreciated by many of our past participants. This is OPTIONAL.